The folks over at Cameron Foggo Designs contacted us a while back to create some images of their new line. Immediately after seeing their pieces, I got excited. Modern, yet still retaining a sense of comfort and all I could do is imagine my house filled with these pieces. We wanted to create some directional light to show the shapes and let shadows play to give a sense of morning light peaking through the window. Really happy with how these came out and what a fantastic team to work with. It’s always so good to work with a team when there’s a sense of collaboration and a complete lack of ego. The best work always comes out of these situations. Trusting the process and knowing that bright minds are in the room just makes the best shoots.
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Recent Work: Furniture Photography for Totem Road
Totem Road, based out of Sydney, recently tapped us to create some fresh images for the upcoming release of their new line of furniture. Totem Road’s aesthetic is bright, airy and coastal, so we wanted to create some super clean images that reflected that beachy, cruisy vibe. In the past, their visuals were shot in a natural light studio, but I had other ideas.
Read MoreRecent Work: John Lyle Design
Recently, the good people at John Lyle Design tapped us to make some images of their incredible furniture. After a visit to their workshop and watching the artisans craft these pieces, we knew we had to make some super clean images to showcase them the way they deserved. We had two looks - one on a white background and one with a bit more mood to it to differentiate for the multiple channels they’d be used. We opted for pretty simple lighting setups with a single key and a fill to carve out the angles. We bounced some light with some white cards and cut some light with a flag or two, but nothing super complicated as far as lighting is concerned. To achieve the two different looks, we adjusted ratios for the, but kept light placement the same to maximise the efficiency of the shoot.
Read MoreA Study in Focal Lengths with Product Photography: Which one yields the best results?
I’ve been mostly shooting small objects recently and 9 times out of 10, I’m using my Sony 90mm 2.8 macro. Incredibly sharp, I can get up close and personal to capture all those fantastic little details in product and food photography. When shooting bigger objects, I have a bit more leeway in my choice in focal lengths. Depending on the style I’m going after, I can opt to shoot super wide for a more editorial or advertising feel or I can shoot with a longer lens for catalogue images. It’s not really a matter of what’s right or wrong, but it is rather interesting to see the effects of different focal lengths in these types of shoots. I shot this super slick chair with 4 different lenses in 4 different focal lengths - Zeiss Batis 18mm, Sony 35mm, Sony/Zeiss 55mm and Zeiss Batis 85mm. All amazing lenses, so optics weren’t much of a variable, and I shot them all at f/16 to make sure the chair was sharp from front to back.
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