Recent Work : Cameron Foggo Design
Back at it with the amazing team at Cameron Foggo Design, we wanted to create some dynamic new images for the line coming out this summer. We built new sets, came up with new ideas, and overall had a blast shooting the new line. It’s always so good to have repeat clients so the work can evolve and improve over the course of multiple shoots. Many thanks for the trust and can’t wait until the next one. The last image is a bit of an extra as we blended ambient light with our strobes to create this evening vibe.
Back at it with the amazing team at Cameron Foggo Design, we wanted to create some dynamic new images for the line coming out this summer. We built new sets, came up with new ideas, and overall had a blast shooting the new line. It’s always so good to have repeat clients so the work can evolve and improve over the course of multiple shoots. Many thanks for the trust and can’t wait until the next one. The last image is a bit of an extra as we blended ambient light with our strobes to create this evening vibe.
For all the photographers, these are a mix of images from my Sony kit as well as the little Fuji x100v. I’ve been taking the Fuji to commercial shoots for behind the scenes shots as well as documenting my lighting for future reference, but on this particular shoot, I grabbed some frames to see if they held up. I think they did, and it just goes to show you, the megapixelZ aren’t the end all be all for cameras. See if you can tell which ones are which. Put it in the comments and if someone gets it, I’ll mail you a free 8x10 print of anything on my website.
If you’re keen on seeing the first shoot, have a look here!
Recent Work: Editorial Furniture Photography for Spazio Bressan
Something must be in the water. In the last few shoots, we’ve been given a metric ton of creative control and while that’s incredible, to whom much is given, much is expected. We were tapped to create some editorial style images for furniture designers Spazio Bressan and after just a short chat, it was pretty clear we were going to have some fun with this one. Hard light, shadows as compositional elements, graphic…all the good stuff. Immediately excited, I ran off to start creating mood boards. With the new AI tools at our disposal, we are no longer limited by searching for reference images. We just create them ourselves. Midjourney is an absolute game changer when it comes to this process. Even if we aren’t explicitly copying others work, “inspiration” can often influence work a bit more than photographers like to admit, so being able to type in the chaos that’s in my brain and have something distill it into something in the ball park of what I had in mind is incredible. In any event, I absolutely love creating images like these and cannot wait to shoot the next campaign for them.
Something must be in the water. In the last few shoots, we’ve been given a metric ton of creative control and while that’s incredible, to whom much is given, much is expected. We were tapped to create some editorial style images for furniture designers Spazio Bressan and after just a short chat, it was pretty clear we were going to have some fun with this one. Hard light, shadows as compositional elements, graphic…all the good stuff. Immediately excited, I ran off to start creating mood boards. After using some new AI tools to create the moodboards, we had a clear direction and execution on the day of the shoot was a breeze.
We wanted to make super clean images and really lean into shadows as compositional elements to create mood and direction in the visuals, so we used hard light to make those shadows CRISP. It was an absolute pleasure and so much fun being able to put something different out into the world. Thanks to the fantastic team at Spazio Bressan for the trust and I cannot wait to see how the projects evolve in the future!
New Work: Cameron Foggo Design
The folks over at Cameron Foggo Designs contacted us a while back to create some images of their new line. Immediately after seeing their pieces, I got excited. Modern, yet still retaining a sense of comfort and all I could do is imagine my house filled with these pieces. We wanted to create some directional light to show the shapes and let shadows play to give a sense of morning light peaking through the window. Really happy with how these came out and what a fantastic team to work with. It’s always so good to work with a team when there’s a sense of collaboration and a complete lack of ego. The best work always comes out of these situations. Trusting the process and knowing that bright minds are in the room just makes the best shoots.
The folks over at Cameron Foggo Design contacted us a while back to create some images of their new line. Immediately after seeing their pieces, I got excited. Modern, yet still retaining a sense of comfort and all I could do is imagine my house filled with these pieces. We wanted to create some directional light to show the shapes and let shadows play to give a sense of morning light peaking through the window. Really happy with how these came out and what a fantastic team to work with. It’s always so good to work with a team when there’s a sense of collaboration and a complete lack of ego. The best work always comes out of these situations. Trusting the process and knowing that bright minds are in the room just makes for the best shoots.
Recent Work: Furniture Photography for Totem Road
Totem Road, based out of Sydney, recently tapped us to create some fresh images for the upcoming release of their new line of furniture. Totem Road’s aesthetic is bright, airy and coastal, so we wanted to create some super clean images that reflected that beachy, cruisy vibe. In the past, their visuals were shot in a natural light studio, but I had other ideas.
Totem Road, based out of Sydney, recently tapped us to create some fresh images for the upcoming release of their new line of furniture. Totem Road’s aesthetic is bright, airy and coastal, so we wanted to create some super clean images that reflected that beachy, cruisy vibe. In the past, their visuals were shot in a natural light studio, but I had other ideas. For consistency and not having to rely on ol’ Mother Nature, we opted to use artificial light to recreate these moods so we could shoot for a prolonged period of time, focus on details, and not have to worry about our earth’s rotation around the sun. We built a set and our aim was to create spaces that were minimal yet looked inviting. peaceful, and coastal. The collaborative process in preproduction made our shoot a breeze and it all goes to show that proper planning and being able to bounce ideas around before hand always results in better work. Endless thanks to the team at Totem Road for all the hard work in minding the details and being such a crucial part in how these turned out.
Go have a look at their new lines here and here and you can pick up one of these beautiful pieces for your house.
For the lighting folks, these were all shot with Elinchrom lights. We had a few 1000 watt monolights and a few packs and heads depending on where we positioned the lights. For the room scenes, it was a 3 light setup - 1 light in a big octabank camera right through the window to recreate that soft morning glow, 1 light to camera left in a v flat to ensure we were filling in any light fall off, and 1 light through a 10” reflector through the window to create the light patterns on the floor and walls. I used the curtains as flags to dial in the exact shaping of the light.
Recent Work: John Lyle Design
Recently, the good people at John Lyle Design tapped us to make some images of their incredible furniture. After a visit to their workshop and watching the artisans craft these pieces, we knew we had to make some super clean images to showcase them the way they deserved. We had two looks - one on a white background and one with a bit more mood to it to differentiate for the multiple channels they’d be used. We opted for pretty simple lighting setups with a single key and a fill to carve out the angles. We bounced some light with some white cards and cut some light with a flag or two, but nothing super complicated as far as lighting is concerned. To achieve the two different looks, we adjusted ratios for the, but kept light placement the same to maximise the efficiency of the shoot.
Recently, the good people at John Lyle Design tapped us to make some images of their incredible furniture. After a visit to their workshop and watching the artisans craft these pieces, we knew we had to make some super clean images to showcase them the way they deserved. We had two looks - one on a white background and one with a bit more mood to it to differentiate for the multiple channels they’d be used. We opted for pretty simple lighting setups with a single key and a fill to carve out the angles. We bounced some light with some white cards and cut some light with a flag or two, but nothing super complicated as far as lighting is concerned. To achieve the two different looks, we adjusted ratios for the, but kept light placement the same to maximise the efficiency of the shoot.
Recent Work: Madame Roselle Vietnamese Aperitif
In my former life I worked behind bars, in cellars and in kitchens so it’s no surprise I love shooting food and beverage images. Also, with that time in the F&B industry I got to eat and drink some of the best in the world. This exploration carried on in F&B photography, but runs the gamut from the phenomenal to the maybe not so much. This one is absolutely delicious.
In my former life I worked behind bars, in cellars and in kitchens so it’s no surprise I love shooting food and beverage images. Also, with that time in the F&B industry I got to eat and drink some of the best in the world. This exploration carried on in F&B photography, but runs the gamut from the phenomenal to the maybe not so much. This one is absolutely delicious. Madame Roselle is a hibiscus aperitif handcrafted in Hanoi that drinks like a floral, slightly spicy vermouth. Fantastically balanced and lends it self to so many applications. We got to riff on stirred boozy drinks like Manhattans and Negronis as well as mixing it with soda and serving it tall as a low alcohol tipple. With its floral notes, it gave a dynamic extra depth to sours and little fizzes too. Needless to say, I loved the challenge of matching the aesthetic to the varied uses for this really cool product. Check it out if you can get your hands on it!
